Pricing - How We Calculate Costs

We often get asked about pricing.
Read below how we price jobs, what we consider our strengths, plus important points to consider. 

Our Pricing Explained

Paul Dunn, Owner & Founder, PD Electrical
Paul Dunn, Owner & Founder, PD Electrical

At PD Electrical we take pride in being competitive, value for money and delivering a prompt and reliable service.

While there are cheaper electricians out there, in my experience—and that of many of our clients—the average electrician often delivers an average level of service. This can mean delayed responses, unreliable scheduling, or a lack of clear communication when it comes to quoting and completing work. Below are some points to consider when comparing us to the rest.

A Carefully Hand-Picked Team

We employ a team of full-time, fully-qualified local electricians all hand-picked by myself. While “one-man-band” self-employed electricians may be cheaper on price, it can be hard for them to  effectively deliver the full range of services that customers rightly expect.

Correct Paperwork and Certificates

A good system must be in place to ensure regular and timely follow-ups take place. This relies on a well-maintained, secure database of customers. Paperwork can fall behind due to time pressure – this may mean your certificates may not get delivered to you or worse the Part P registration may get missed entirely. As a customer you may not even be aware of this until the day you need to locate these vital documents (e.g. house sale).

Professional Scheduling and Timekeeping

Self-employed electricians can often struggle to manage their schedules – with unexpected issues creating delays and disappointed customers who have to wait around.

Larger companies than ours are often have similar issues when it comes to the delivery of service – one minute Sarah is dealing with your case, then next time it is Tom who is none the wiser. All the while it is the you the customer who pays more for their overhead costs.

Fixed, Fair, Transparent Pricing

We are up-front about our prices which are fixed for your peace of mind. We firmly believe that we have the right systems and the right pricing to deliver everything expected within a reasonable time frame, with no compromise. Our quotes always aim to be all-inclusive so there are no hidden surprises – they include:

  • Professional expertise as fully-qualified, insured, and NICEIC-registered electricians.
  • Materials, preparation, certification and travel time (which are not always factored into online estimates).
  • No hidden extras—what we quote is what you pay.

Thank you for considering PD Electrical. We look forward to the opportunity to serve you and demonstrate the value and quality that our team brings to every project.

Our Approach

Transparent, All-Inclusive Pricing

  • No hidden costs – what we quote is what you pay.
  • Fixed, fair pricing that includes materials, certification, and travel.
  • No unexpected add-ons or surprises after the job starts.

Reliable, Professional Service

  • We turn up on time, fully prepared, and ready to complete the job as agreed.
  • No waiting around, no delays, no excuses—just efficient and high-quality workmanship.
  • Jobs are scheduled properly, with clear communication before, during, and after.

 Quality That Justifies the Price

  • Fully NICEIC-registered, insured, and compliant with all regulations.
  • Work is done to the highest standard, ensuring safety, longevity, and peace of mind.
  • We aren’t the cheapest, but we ensure the job is done right the first time, preventing costly rework or unreliable service.

“PD Electrical were not the cheapest of the quotes I received, but they gave me the most confidence in their ability. I was delighted to see this reflected in the service I received – they were on-time, efficient, courteous and knowledgeable and provided excellent communication throughout. I am happy to build a lasting relationship with an electrician that I know will get it right first-time, keep me complaint and not take me for a ride. Thank you!”
A. Customer, Devon

Pricing FAQs

Why are your prices higher than some electricians on Checkatrade or Facebook?

Because we offer a professional, reliable, fully-compliant and above-average service. Many of the lower prices you see are from “one-man bands” working below the VAT threshold, without proper insurance, certification, or the ability to guarantee their work long-term. We provide fixed, all-inclusive pricing that ensures your job is done to the highest standard, with no hidden surprises.

Absolutely—you will always find someone willing to undercut on price. But will they turn up on time? Will they be fully insured? Will they register the work with NICEIC and provide all necessary certification? Cheap electricians often cut corners, don’t follow regulations, or disappear when things go wrong. With us, you get properly planned, legally compliant, and high-quality work with full aftercare support.

Unlike some electricians who just charge for their time on-site, our pricing is all-inclusive.

This covers:

✔ Travel and fuel costs
✔ Tools and equipment usage
✔ Public liability insurance
✔ Proper certification and compliance with electrical safety laws
✔ Reliable scheduling and guaranteed start dates
✔ Transparent pricing with no hidden extras

No. We run a fully VAT-registered, legally-compliant business, and all payments must go through the company properly.

If an electrician is offering to knock off the VAT for cash, it’s likely they aren’t declaring their work properly—meaning you have zero protection if something goes wrong.

This isn’t just for the time spent on-site. It also covers:

✔ Travel time and fuel
✔ Business insurance and staff costs
✔ Time spent scheduling, planning, and invoicing the job
✔ Certification and compliance paperwork
✔ Ensuring the job is done properly, safely, and legally

Would you rather pay £80 for a rushed job that might need fixing later, or invest in getting it done right the first time?

We follow MCS and RECC consumer protection rules, which require a structured payment plan:

✔ 25% deposit to secure materials and book the job
✔ 35% when installation begins
✔ 40% upon completion

This ensures fairness for both sides, protecting you as a customer while allowing us to secure materials and schedule work efficiently.

We generally don’t work on hourly rates because it encourages cutting corners. Instead, we provide fixed, all-inclusive pricing, so you know exactly what you’re paying upfront—no surprises, no hidden extras.

Because we are a fully-registered, insured, and qualified business that provides a high-quality, reliable service.

Online day rates rarely include VAT, travel, certification, admin costs, or aftercare. We do.

Because proper electrical work isn’t just about running a cable and screwing in a socket.

It is about ensuring:

✔ Compliance with NICEIC, Part P, and BS 7671 electrical regulations
✔ Full safety testing and certification
✔ The work is done legally so you are covered for future home sales and insurance

Cutting corners leads to dangerous, non-compliant work that could fail when you need it most.

With P D Electrical, you’re paying for peace of mind, professionalism, and reliability.

You are paying for:

✔ A fully NICEIC-registered company that guarantees safe, compliant work
✔ A team that turns up on time, completes the job properly, and communicates clearly
✔ Full certification, insurance, and legal compliance
✔ Work that’s done right the first time, so you don’t have to pay twice for a botched job

“PD Electrical were not the cheapest of the quotes I received, but they gave me the most confidence in their ability. I was delighted to see this reflected in the service I received – they were on-time, efficient, courteous and knowledgeable and provided excellent communication throughout. I am happy to build a lasting relationship with an electrician that I know will get it right first-time, keep me complaint and not take me for a ride. Thank you!”
A. Customer, Devon

Our Promise to you

Finally, Electrical Services that give you work completed on time and on budget.

  • Maybe you have tried to get some electrical work done, only to be left with unreliable, shoddy results? Perhaps you hired an electrician only to find that they failed to deliver on their promises, leaving you with faulty installations or recurring issues.
  • You may have been quoted a price for a job, only for the cost to spiral out of control, becoming a financial headache.
  • Or maybe you’ve even experienced electricians who don’t show up on time or when promised, leaving you to rearrange your busy schedule and adding unnecessary stress to your life.

And look, I get it, it’s not fair.

The truth is, you’re not alone. It seems most homeowners are becoming victims of these issues when trying to get your electrical work done right the first time and on budget. That feeling of frustration, helplessness, and financial stress – a terrible place to be in.

Here’s what most don’t realise – bad electrical work isn’t just a nuisance, it is downright dangerous.

Faulty wiring and substandard installations can lead to fires, electrical shocks, and other hazardous situations. And now with the possibility of engaging unqualified or uncertified electricians, the risks become even greater.

It seems most are left in a state of constant worry and uncertainty, wondering when the next problem will arise or if their home is even safe. Which just goes to show – you would be wise to do something different to get your electrical work done right the first time and on budget to stop the pain and frustration.

A new way that means you can avoid unreliable work, overpriced quotes, and tardy electricians.

Ultimately and possibly for the first time, a way to get your electrical work done right so that you can enjoy peace of mind, financial transparency, and a smooth, hassle-free experience.

So if you are a homeowner and you are tired of unreliable work and overpriced quotes, and other common problems, then I urge you to give me a call so that we can talk about you finally getting “Work Done Right” with our new way to deliver Electrical Services.

The new way to get your electrical work done right the first time and on budget – our process is called W.I.R.E.

  • W: Walkthrough – we will start by walking through your home to understand your needs. This helps us tailor our service to your home and lifestyle.
  • I: Inspection – our team will conduct a thorough inspection of your electrical systems. This step ensures your safety and the longevity of our work.
  • R: Repair/Replacement – our electricians, fully trained and certified, will perform all necessary repairs or replacements using top-quality parts.
  • E: Evaluation – lastly we provide a full safety check and evaluation, giving you the peace of mind of knowing that your electrical work is done right.

Our Google Reviews

5.0
Based on 91 reviews
powered by Google
We were much relieved when we had a complete power failure and on sending an SOS to Paul, Ken appeared on our doorstep in no time. He sorted our problem out so quickly and efficiently - he noticed other electrical shortcomings and was charming company. Altogether a pleasant experience and at a good price. I strongly recommend dependable P D Electrical.
Pippa Bassett
05:58 25 Mar 25
You'll have no worries engaging with PD Electrical. The service was second to none, we were kept up to date with the work and it was all completed on time and on budget. Nothing was too much trouble for these guys. Would highly recommend...
Anita Simmonds
10:51 17 Dec 24
I have used Paul a few times and also recommended him to others. I have always found his service excellent and will definitely be using again. On this occasion I wanted my meter to be moved to a more appropriate place. Paul arranged an appointment quickly with me to discuss the work and sent through the quote stating what had been discussed. The work was planned in swiftly and the engineer was on time, friendly and efficient. The engineer carried out all necessary work to a high standard and left the area clean and tidy. The documentation required for the work was sent promptly. Thank you so much for the service provided.
Paula Newbery
10:25 05 Dec 24
I can't praise Paul Dunn and his team highly enough. We needed a lot of work done to comply with new electrical regulations. Paul came to assess the job the day after we enquired, sent a quote the day after that and started the work within a week.Very different from a previous experience with an electrician - long wait to get the job done and not done efficiently.Paul and his team did everything perfectly. We will use him in future for any electrical jobs.
Michaela Henderson
13:30 02 Nov 24
I have used Paul and his team twice now and couldn’t recommend them enough! They go above and beyond at all times and nothing is too much. Their customer service is impeccable and you feel they really value your custom. It’s very rare to find such amazing service. I wouldn’t go anywhere else and recommend to everyone I know! Thank you PD team 🙂
Paul Halling
09:25 31 Oct 24
Outstanding service following a recommendation. Paul moved my ev charger from my address to my new address. He gave me confirmed date and times and stuck to them. His communication was excellent. Furthermore, having just moved we needed new light fittings and Paul kindly carried out the work the same day instead of leaving us without the new fittings.I would without reservation highly recommended him.
Tim & Sue
14:52 11 Oct 24
Paul and Charlie from PC Electrical (Ilfracombe) have just fitted a battery storage unit to connect to our previously fitted solar panels. Paul has been excellent throughout the job assessment, quote and completion of the supply and fitting. Paul's communication skills are exceptional and he backs this up with skilled and very tidy work at exactly the time & day he promises, together with patient & reliable availability after the fitting, leaving us confident of dependable service in the future. We would certainly recommend this business.Review edit January 2025- having had occasion to rely on Paul's after sales services I agree with his claims for customer care and reliability, Paul can be totally trusted to deliver as promised.
Stuart Saint
12:09 02 Oct 24
What a wonderful experience having an electrician with a"nothing is too much trouble" attitude. Paul came on time completed the job even though delays forced him to return a number times ( not his fault). Polite, tidy would recommend him without questions.
Simon Frankum
18:38 18 Sep 24
After loosing power at 11pm on Saturday evening Paul of PD electrical was one of the only electricians to answer my call and attended within the hour, found the fault and got my plugs and lights back on that night. He then returned Monday morning as agreed to replace the faulty cable that had caused the original problem. Reasonably priced, very friendly and most importantly very reliable. Would definitely recommend.
Lennard Hill
15:59 07 Sep 24
Refreshing, turned up when he said he would & did the job when he said he would. Changed a light on a holiday let for me - Job well done. Definitely use again!
Greg Skinner
06:46 08 Aug 24
The biggest problem in North Devon is finding reliable tradespeople. Paul Dunn of PD Electrical does exactly what he says he’s going to do. Arrives on time, quotes for the job (no estimate or day rate nonsense), then sends a professional colleague to do the job to a very high standard. This is what I said to Paul…..’We’re delighted we are with what Ken has done for us. He's thorough, professional, extremely knowledgeable and tidy plus he's spends time explaining what he's done and how he's done it. He's very conscientious and wants to get the job done 100% correctly. On top of all that he's a total gentleman and a credit to your reputation. Thank you again. Greg.’
Charlie Hutton
07:09 10 Jul 24
Paul came to our house yesterday and was great from the start. Turned up on time, dust sheets down, protective plastic down and a job successfully completed with all holes patched and primed like new. Best electrician we’ve ever had to the house, highly recommended.
Beverley Gumm
13:18 10 Jun 24
Needed an electrician for a tripping switch called pd electrical came next day at the time agreed job sortedHad a quote for another job was booked in on a day and time that worked for usPd electrical turned up done the job very professional everything was left clean and tidy rubbish taken awayPD ELECTRICAL highly recommended
Leigh nellthorp
22:34 05 Jun 24
Paul has been our electrician since 2017. He responds quickly whenever we need help with large or small jobs and maintenance like today. PD Electrical have also assisted us down the years with a complete house renovation and rewire, overcoming challenges along the way. Furthermore, Paul also worked hard to provide my elderly parents with a wet room and other adaptations for their home. He and his team are always friendly, competent and reliable, which is very much appreciated. Many thanks again Paul.
Sophie Turner
09:17 26 Dec 23
I needed a tiny job doing fast - ceiling light. P D Electrical booked a great appointment time with me, turned up on time and carried the work out perfectly. Very happy with all the work they've done for me so far. 2 jobs and counting! See you all soon!
Joanne Lawrence
14:48 15 Dec 23
My previous experiences of getting the service I needed had been difficult and took a long time to get responses. Paul responded immediately and got the work done in record time. It was a refreshing change to deal with such a friendly and efficient company. I was really happy with the end result and have no hesitation in recommending PD Electrical to anyone needing a professional service that is fast and efficient.
Valerie Fama
20:06 26 Oct 23
Having been let down by other electricians who either didn't respond or were apparently too busy, I was very impressed with Paul's responses to requests for quotes. He isn't cheap but you definitely get what you pay for. He's installed a cooker hood, a replacement bathroom extractor fan and redirected its exit to a more efficient location, separated a light and extractor fan in an en suite, and installed a replacement electric doorbell. He leaves everything clean and tidy. I'm really pleased with Paul's standard of work.
Jamie C
20:40 23 Oct 23
Great tradesmen. Turned up when agreed and completed work as agreed. Good experience.
Sheila Blogg
15:07 20 Oct 23
Excellent service. Thoughtful solutions to my problem. One lowered modern fuse board with emergency lighting.
Kevin Browning
14:58 12 Oct 23
I chose PD Electrical purely on the strength of their Google Reviews. I have had various electricians over the years, but this time wanted someone with stellar reputation. Paul called round for a chat and to assess the requirement. It was only a few switches and lights, but he took time to document what was needed and also ask a few other questions to help him understand the setup in my home. I then received a quote for the work, which was reasonable and accompanied by a very thorough, helpful guides to how PD work and key things I should know. Paul had also left a book of client testimonials which was a very nice touch, something I had never seen before.Charlie from PD arrived on time to carry out the work, he was polite, cheerful and a pleasure to have in the house (this has not always been the case with previous contractors!) Everything was completed to agreed spec and care was taken throughout not to leave any mess or cause disruption. I chatted with Paul about our fusebox and some other requirements and he gave me considered, helpful responses which encouraged me to return in future for additional works.My day job involves encouraging my clients to "go the extra mile" for their customers and it was great to see this in action with Paul. Highly recommended, well done!
Vicky Bishop
06:41 18 Sep 23
Paul came out promptly to quote and returned within the next few days to fit several challenging light fittings, nothing was too much trouble. He was on time, helpful and polite, and got the job done efficiently. Would highly recommend.

Contact Us

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Phone:

01271 855729

Mobile:

07530 183568

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PD Electrical

We help homeowners in Barnstaple, Bideford and Ilfracombe upgrade the electrics in their home, garden or renovation without being taken for a ride, let down or left in a mess.

Our promise to you

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